Volkswagen had a very successful series of commercials using the extremely tall Wilt Chamberlain. Those self deprecating commercials basically stated, "No matter how we tried, we could not fit Wilt Chamberlain into a Volkswagen"
Those ads were a complete success. 
The Sunsweet prune company used to advertise what people most dislike about prunes, wrinkles and pits. They said with pride that they got rid of the pits, but the wrinkles were another matter.
Another success.Then there was the Capital One ad where Alec Baldwin was asked if he could play games on his smart phone. His reply, "Just not on the tarmac, believe me!"
After being thrown off of a flight for ignoring a request from the crew to stop playing games on his phone while the plane he was on was sitting on a tarmac, this was extremely self deprecating, yet successful. Laughing at ourselves is good medicine.
A waterbago on a burgee, 
Some of us tell other sailors that we may not win the race, but when it's over, we can get back to the bar the fastest! Well now we could display that we take the bar with us no matter where we go. Who knows? maybe next we can borrow the U.S. Army's theme song and make it ours. "Over hill, over dale, our Mac's hit the dusty trail, and our sailing goes on and on! Ray
