MacGregorSailors.com

Hello everyone! For many years we at Blue Water Yachts have been supporting and helping you out, now I am asking for your help! The best advertisement has always been the owners of the boats, talking to folks at boat ramps and docks when using their boats. I want to let you know that we have One Last Boat! A 2014 Tattoo 26, pretty white hull with blue trim and matching canvas. Decked out with all the best we have to offer, fully rigged and ready to go. This has been our demo boat this year but now we must find a better home for her. Please keep us in mind when talking to people, and if you know of someone who is interested please send them our way! We are willing to drive to nearby states to deliver. Full warranty and lessons. Thank-You, Cheryl ( and if you send me someone who purchases the boat you will receive a present from us )

Cheryl, I take it that this is the very last of the line, then? i.e. no more Tattoos forthcoming at any time in the foreseeable future?

bwygirl wrote:Hello everyone! For many years we at Blue Water Yachts have been supporting and helping you out, now I am asking for your help! The best advertisement has always been the owners of the boats, talking to folks at boat ramps and docks when using their boats. I want to let you know that we have One Last Boat! A 2014 Tattoo 26, pretty white hull with blue trim and matching canvas. Decked out with all the best we have to offer, fully rigged and ready to go. This has been our demo boat this year but now we must find a better home for her. Please keep us in mind when talking to people, and if you know of someone who is interested please send them our way! We are willing to drive to nearby states to deliver. Full warranty and lessons. Thank-You, Cheryl ( and if you send me someone who purchases the boat you will receive a present from us )

I saw it when I was there! Its awesome!

I'll be having to happily content myself with my venerable 26X, but I imagine anyone in the market for a shiny new Tattoo would probably like to see an asking price--maybe some photos. Just sayin'....

kmclemore wrote:Cheryl, I take it that this is the very last of the line, then? i.e. no more Tattoos forthcoming at any time in the foreseeable future?

kmclemore,
Did you ever get an answer?

chuck wrote:

kmclemore wrote:Cheryl, I take it that this is the very last of the line, then? i.e. no more Tattoos forthcoming at any time in the foreseeable future?

kmclemore,
Did you ever get an answer?

Not as yet, no.

Has Tattoo officially bit it then? What happened to the smaller boat?
They had several 26 molds I infer, none of them could be salvaged?
Ix

Tatoo, etc., may simply be busy right now. If theyt have nothing new to say, why say anything?

Ixneigh wrote:Has Tattoo officially bit it then? What happened to the smaller boat?
They had several 26 molds I infer, none of them could be salvaged?
Ix

I've sent at the begin of this week an email request about availability, or sources, of their galvanized trailer frontend to Tattoo Yachts; but I received no reply. Whatever this may indicate?

Obelix

Even if you have nothing really new to say its important from a business point of view that you let people know you are still around, what your working on and possible time frames.

When a business doesnt keep people up to date with regular news the thought is that it isnt operating or is in real trouble (look at the speculation here already), this can damage a business in the long term as potential purchasers lose interest or start to become worried about the long term viability of the company and what that will mean if they need spare parts and after sales support.

It is amazing how many companies fall into the "Ive got nothing new to say so I will say nothing" trap.

Just a few lines on their social media or web page to let people know that its business as usual will go a long way

sailboatmike wrote:Even if you have nothing really new to say its important from a business point of view that you let people know you are still around, what your working on and possible time frames.

When a business doesnt keep people up to date with regular news the thought is that it isnt operating or is in real trouble (look at the speculation here already), this can damage a business in the long term as potential purchasers lose interest or start to become worried about the long term viability of the company and what that will mean if they need spare parts and after sales support.

It is amazing how many companies fall into the "Ive got nothing new to say so I will say nothing" trap.

Just a few lines on their social media or web page to let people know that its business as usual will go a long way

Agreed. Social media management is so important these days. Silence allows all kinds of rumors to spread.
Even if you post tips on polishing your boat or hurricane Joaquin. I did some web site SEO stuff a while back. It's a lot of work, but the #1 tip is to keep your site dynamic. A blog on your site, not hosted somewhere else, is a great way to do this. Google views static sites as less relevant.

Yes it is. In fact social media/marketing positions have seen a 75% growth rate in each of the last two years.

OTOH, there's a lot to it - not just something the average person can do on the side.

RussMT wrote:

sailboatmike wrote:Even if you have nothing really new to say its important from a business point of view that you let people know you are still around, what your working on and possible time frames.

When a business doesnt keep people up to date with regular news the thought is that it isnt operating or is in real trouble (look at the speculation here already), this can damage a business in the long term as potential purchasers lose interest or start to become worried about the long term viability of the company and what that will mean if they need spare parts and after sales support.

It is amazing how many companies fall into the "Ive got nothing new to say so I will say nothing" trap.

Just a few lines on their social media or web page to let people know that its business as usual will go a long way

Agreed. Social media management is so important these days. Silence allows all kinds of rumors to spread.
Even if you post tips on polishing your boat or hurricane Joaquin. I did some web site SEO stuff a while back. It's a lot of work, but the #1 tip is to keep your site dynamic. A blog on your site, not hosted somewhere else, is a great way to do this. Google views static sites as less relevant.

bwygirl wrote:Hello everyone! For many years we at Blue Water Yachts have been supporting and helping you out, now I am asking for your help! The best advertisement has always been the owners of the boats, talking to folks at boat ramps and docks when using their boats. I want to let you know that we have One Last Boat! A 2014 Tattoo 26, pretty white hull with blue trim and matching canvas. Decked out with all the best we have to offer, fully rigged and ready to go. This has been our demo boat this year but now we must find a better home for her. Please keep us in mind when talking to people, and if you know of someone who is interested please send them our way! We are willing to drive to nearby states to deliver. Full warranty and lessons. Thank-You, Cheryl ( and if you send me someone who purchases the boat you will receive a present from us )

The same can be said about bwygirl. She made this post, than was asked this question by kmclemore » Wed Sep 30, 2015 7:04 pm

""Cheryl, I take it that this is the very last of the line, then? i.e. no more Tattoos forthcoming at any time in the foreseeable future?""

She has failed to answer. Does this indicat a bad future for BWY and the Tatto business?

dlandersson wrote:Yes it is. In fact social media/marketing positions have seen a 75% growth rate in each of the last two years.

OTOH, there's a lot to it - not just something the average person can do on the side.

Yup.

I have a client who has some less than desirable Yelp reviews. There is a valid reason for them, but the lack of response allows them to go unchallenged. I considered for a few seconds, the idea of starting a service for businesses to manage their online image and reviews. Then realized that those responses, if not done correctly could make it worse. It is a big job.

Used to be if you didn't have a website, your company didn't exist. Now, if you don't have a social media presence and online reviews, customers view you as insignificant.

As for Cheryl, she has never been big on going online or posting here. There were a couple of dealers who posted here often. I guess most of them are too busy for this stuff.

Nice point. When I bought my last tow beast, I looked up reviews before I went to any dealer.

RussMT wrote:

dlandersson wrote:Yes it is. In fact social media/marketing positions have seen a 75% growth rate in each of the last two years.

OTOH, there's a lot to it - not just something the average person can do on the side.

Yup.

I have a client who has some less than desirable Yelp reviews. There is a valid reason for them, but the lack of response allows them to go unchallenged. I considered for a few seconds, the idea of starting a service for businesses to manage their online image and reviews. Then realized that those responses, if not done correctly could make it worse. It is a big job.

Used to be if you didn't have a website, your company didn't exist. Now, if you don't have a social media presence and online reviews, customers view you as insignificant.

As for Cheryl, she has never been big on going online or posting here. There were a couple of dealers who posted here often. I guess most of them are too busy for this stuff.